2013. 1. 10. 02:22 Broad Horizons
Gangnam Style: Impact and Analysis
Oppa Gangnam Style!
THE viral music video: What's the impact?
A Simple Description
● "Gangnam" is a wealthy neighborhood in Seoul, south of Han River. COEX, Garosu-gil, Sinsa-dong, Seocho and Jamsil are all considered parts of Gangnam.
● Psy released his first album in 2001. His stage name is most clearly wordplay of psycho.
● The music video is the most watched K-Pop MV on Youtube.
Impact
■ Much amusement globally, cover videos, drunken dances, etc.
■ Psy labeled ultra cool
■ Paradigm shift for entertainment firms expanding to the global market ex) JYP Entertainment
Analysis
◆ Global party culture has met a strong wave of fusion. Bombastic in Seoul, Gangnam Style in San Francisco, Party Rock Anthem in Tianjin!
◆ Social media much faster than mass media, ultimate power of SNS
◆ Recurring syndromes: LMFAO in 2011; Psy in 2012 -- Isn't it a little bit hot in here?
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